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logo + brand identity design + creative strategy + marketing collateral + print design + web design


This project involved a full brand build, including Brand Positioning, Naming, Logo & Brand Identity, Creative Strategy, Marketing Collateral, and Website Design. The client, a financial advisor and former investment banker, had devised a system for creating wealth for clients who don't have lots of money to invest, and needed to brand himself and his new business as a financial coach & wealth strategist. I did a deep dive analysis of the client's goals, experience, and offerings in order to strategically define the brand positioning and create a relevant and memorable name, "The Wealth Architect". Once we had the name, I designed the logo and website (with Wix). I then expanded the brand's visual marketing assets to include a downloadable "blueprint for wealth" and a printed trifold brochure.


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