Hi there! I'm Jill.

 

I'm an entrepreneur, designer, creative strategist, and former specialty food business owner, dedicated to building beautiful, authentic, and impactful brands.

 

I'm obsessed with the small details and the big ideas!

My expertise is in brand design, creative strategy, and marketing. 

 

I started my career as an art director working in the world of advertising, but realized early on that I was destined for a more entrepreneurial path. In 2005, I started my own chocolate covered pretzel company, Fretzels by Jill, successfully transforming a childhood hobby-turned office party treat, into a nationally recognized confectionery gift brand. I developed the entire brand, from logo design and website, to brochures, flyers, and email blasts, as well as packaging and product development. With unique branding and “outside of the box” marketing campaigns, strategic brand partnerships, and press outreach, I landed prominent media features like The Today Show, DailyCandy, Real Simple magazine, Crain’s New York, Reuters, and The Wall Street Journal, which added to the brand’s growth. I was also able to secure agreements to place our products in upwards of 200 retail stores, including The Fresh Market and Nordstrom.

 

In addition to building my own business, over the past several years, I've had the extraordinary opportunity to work with a number of other businesses and entrepreneurs to help create, develop, and grow their brands. I have experience with both startups and established businesses, across a variety of industries including food and beverage, hospitality, technology, finance, fashion, pharmaceutical, wellness, non-profit, and more.

 

Let me know how I can help you. I look forward to hearing from you!

© 2017 by Jill Frechtman.

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