Stop Guessing.
Start Growing– with someone who’s actually been there.
Avoid costly mistakes, skip the overwhelm, and finally build the food brand you set out to create. As a former founder, I offer real-world, no-BS support to help you scale successfully.
You started this business to share your product with the world, not to feel stuck, stressed, or like you're just throwing a lot of pasta at the wall hoping something sticks.
You're smart. You're scrappy.
But, you're tired of piecing it together on your own.
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You feel like you're spinning your wheels, second-guessing your every move
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You’ve signed up for all the free webinars and Slack groups
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You’ve taken a course (or three), but still feel unsure how to apply it to your business
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You’ve gotten advice from well-meaning people… who’ve never actually run a food brand
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And you’re wondering: Am I even doing this right?
What if you had someone in your corner who's done this before?
Someone who knows how this industry really works – and can help you navigate it without wasting time, money, or opportunities.
When we work together, you get:
✅ Strategic clarity around what to do (and what not to waste time on)
✅ Packaging + pricing feedback from someone who’s seen what works, and what tanks
✅ Brand messaging that resonates with buyers and customers
✅ Smart sales channel planning for your stage and goals
✅ Real-time support for when opportunities pop up or plans need to shift (because they always do)
✅ An honest, experienced thought partner who’s in it with you
You've got passion. You've got a product people love. But you're juggling a million decisions and wondering:
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How do I price this so I don’t lose money?
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What do buyers actually want to see in a sell sheet?
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Is my packaging helping me stand out – or hurting me?
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Should I go after wholesale, DTC, food service, corporate gifts—or all of the above?
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How do I grow without burning out – or going broke?
You don't need to hustle harder. You need a smarter path forward.
You bring the business.
I bring the strategy and hands-on, real-world, "let’s get you where you want to be" support.
Pricing
Fixing pricing that's eating into your margins
How to Stand Out
Clarifying your brand positioning, messaging, and developing a brand story and experience that connects – and converts
Revenue Strategy
Identifying new revenue channels (and how and when to pursue them)
Packaging
Reviewing and improving packaging, sell sheets, and trade show prep
Pitch Prep
Retail buyer and Investor pitch coaching
Connections
Helping to make the right connections at the right time
Action Plan
Turning scattered efforts into a clear, prioritized action plan
Prioritization
Helping you say no to shiny distractions—and yes to what matters
A Few Things We Might Work On
Every founder’s needs are different. But here are some things I regularly help clients with:
Hi there!
I'm Jill
Former food founder. Strategic brand nerd. Real-talk mentor and consultant with a big heart.
I launched and ran my own specialty food brand for 12 years. I bootstrapped it from a $300 gift from my grandmother into a nationally recognized brand with celebrity clients, press hits, and retail distribution.
And I made a lot of mistakes along the way.
Now I help food founders like you avoid those same mistakes and grow smarter, faster. I bring a mix of strategy, storytelling, brand building, and hard-earned experience to the table.
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Jill knows this business inside and out. She helps you see what’s really needed to grow your brand—not just the flashy stuff. She up-levels everything she touches.
Dara Rosenfeld
Founder, Globetrotter Granola
You are an absolute champ, fountain of knowledge, a beacon of positivity and someone never afraid to present hard truths.
Kartik Das
Founder, Doosra
Jill is an incredible mentor and advisor. She truly understands everything that goes into being an entrepreneur and has a wealth of knowledge. I'm so grateful for her.
Kimberle Lau
Founder, Bake Me Healthy
Thank you for all the help. You're genuinely helping my business grow.
Jack Newton
Founder, Jack’s Dad’s Hummus
Let’s build a brand that sells – and scales.
If you’re ready for a partner who brings real strategy, (occasional) tough love, and deep CPG knowledge and first-hand experience to the table—I'm ready to help.
Book a free call, and let’s talk about what’s going on in your business and where you want to go next.