CHOCOLATE WORKS

brand design + packaging design + marketing + social media + product development + event planning

ABOUT THIS PROJECT

A 40-year-old family run chocolate business was looking to transition into a nationwide franchise.  As Director of Brand Marketing, I worked with the owner to strategically and visually develop the brand. I created the brand guidelines as well as the design of all store signage, brochures, packaging, and even a delivery van! In addition, I developed and instituted a series of weekly chocolate art classes, which added to the franchise’s concept of transforming the corner candy shop into an interactive chocolate factory experience, letting customers in on the magic of the chocolate-making process. This creative program was put into practice franchise-wide.

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ChocolateWorks_bizcard_2

CLINQ Events Wine booklet

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CW_HotCocoa_bag_mockup_white

Describe your image.

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CW_HotCocoa_bag_BACK_mockup_white

Chocolate Works Hot Cocoa bag package design (back)

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IMG_0079_edited
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IMG_0078_edited

Describe your image.

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Chocolate Works Brand Guidelines
 
 
 
 
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Chocolate Candy Creatures
Chocolate Dad Art Workshop
Chocolate Flower Pots
Chocolate Pretzel Pizzas
Chocolate Candy Creatures Workshop
Chocolate Heart Jewelry Box